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Tuesday
Aug312010

visiting tennessee



Kate Spade’s Autumn/Winter 2002 ad campaign, titled “Visiting Tennessee”, tells the story of an East Coast family visiting their oldest daughter in New York City. Shot by the legendary Larry Sultan, these rich photographs do not simply convey a narrative—they convey a lifestyle. We all know how much I love Kate Spade, but I feel like the company’s Autumn/Winter 2010 ad campaign is simply not as charming as it could have been. I miss the days when the Kate Spade ads could pass as art! The above images were actually featured in a 2004 exhibit at the MoMa titled, “Fashioning Fiction in Photography since 1990.” I have my suspicions that Kate Spade wanted to keep the fall advertisements simple as to not take away from their big fragrance launch. I bet their Holiday campaign will be gorgeous :)


(photographs by Larry Sultan; scanned from "Fashioning Fiction in Photography since 1990")

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Reader Comments (5)

Fallon, I totally agree-lovely, but not as creative or inspiring as we've come to expect. Although I am coveting Mom's red carryall.

08.31.2010 | Unregistered CommenterLena

I am loving the daughter's outfit, and how it progresses "throughout the day" through the addition of accessories. I would wear that outfit today. I want to wear it now. Thanks for hunting this down!

08.31.2010 | Unregistered CommenterJennifer

I love the one where the son is whispering into the mother's ear!
www.twaofabusycatholicgirl.blogspot.com

08.31.2010 | Unregistered CommenterBianca

What gorgeous styling, those people over at kate spade never fail to impress!

That's because those that created everything we loved about kate spade (the ads) are no longer with the company - Katy & Andy Spade and Julia Leach, the creative director. It's just not the same, sadly.

09.4.2010 | Unregistered CommenterTiffany

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