did you know...

Over the weekend while browsing through the New York Times’ digital archives (yes, this is the kind of thing that I do in my freetime…), I discovered this lovely snippet about one of America’s favorite idioms, “I die!” Widely (re-)popularized by Rachel Zoe, the Times suggests that the phrase originated from the late Diana Vreeland. Which makes me like it so much more. If you'd like, you can read the entire article, published on December 29, 1975, here. It's simply to die!